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The results are in! I didn't have a ton of results, but I had a nice mix of authors, librarians, readers, and teens respond:

  1. Do you ever pick up author "swag" (bookmarks, pens, etc. advertising an author's newest book) at a bookstore, conference, or other event?

78% Yes
22% Depends on what It Is

  1. Do author giveaways influence you to buy the book?

22% Yes
67% No
11% Depends on what it is

  1. What kinds of author giveaways are you most likely to use and/or keep? (Choose as many as apply)

Pens 67%
Temporary tattoos 11%
Water bottle 33%
Key chain 22%
Bracelet  11%
Bookmark 56%
none of the above 0%

  1. If you attended an author event, what would you most like to "win?" (Please rank in numeric order)

A signed copy of the book  =
67% - 1st choice

A bag of all the "swag" =
44% 2nd choice / 44% 3rd choice

Free Skype session  =
22% across the board

Author reads/evaluates your first chapter = 22% across the board

T-shirt with cool book image or saying =  22% across the board

So...what do all of these results mean to me? Readers really like getting free signed copies of your book, followed by pens and bookmarks. But whether any of these items result in a sale is unknown. But the way I figure it, if you can give them something tangible that they can use again and again, readers are more likely to remember you. Good luck!

'Til next time,

If you want to take the survey, click here: http://www.surveymonkey.com/s/SFW3SJK
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( 2 comments — Leave a comment )
Jun. 4th, 2013 11:54 pm (UTC)
Great survey. Thanks for sharing.

Jun. 5th, 2013 01:37 am (UTC)
Thanks, Cherie. It's good to know what, if anything we do as authors, is inviting to readers!
( 2 comments — Leave a comment )